3 good ideas from Plaid

The Festivals Company completed three short films which were broadcast on TV and radio in April 2007 as Party Election Broadcasts for Plaid Cymru. The three 2’ 40" films were developed, written, directed and produced by the company following discussions with the client.

The aim of the broadcasts was to highlight some of Plaid’s key election pledges in a more engaging that the traditional party election broadcasts. The company agreed a number of basic rules to guide our work in producing the films. Firstly we felt that the films should have a positive message and be used to introduce key election pledges from the client. Secondly we decided it was important to deliver these positive messages via third party - in this case actors - representing another political party, who discuss the manifesto pledges of the client.