Think Different. Think Plaid

A party election broadcast for Plaid Cymru, which was used to launch their autumn conference and was broadcast on BBC Cymru Wales, S4C, and ITV Wales. The broadcast was shot in high definition using the Canon 5D Mark 2.

The brief was to readdress a number of misconceptions about the party and launch their new slogan for the general election campaign next year. To achieve this the company devised an ambitious visual concept, which involved the voice of Plaid being projected onto buildings throughout Cardiff. We believed this was a more interesting way of communicating the messages as opposed to the more traditional format of someone directly addressing the camera lecturing the audience.