Macmillan Cancer Support

The Festivals Company created a short film for Macmillan Cancer Support to promote their campaign to ensure that Wales gets a cancer strategy. Produced in the months leading up to the 2011 National Assembly Election the film’s aim was to influence political opinion and gain public support for Macmillan’s campaign.

To communicate how cancer survivors are surviving or living longer after a diagnosis – and the effects of going through the intensive and life altering treatment – the company created a short film that compared a long and arduous car journey to the long and tiring cancer experience. The film juxtaposes a young couple travelling through Wales (played by actors) with the aural testimony of two real people whose lives have been affected by cancer.