For a Better Wales

Promo created for Plaid Cymru’s 2011 National Assembly  Campaign. The 2’40" film was written, directed and produced by the Festivals Company following consultation with the client and was broadcast on BBC Wales, ITV Wales, and S4C.

The brief was to communicate Plaid’s key election pledges and launch their slogan for the election campaign. To achieve this, the company devised a day in the life scenario, which begins with a young man dreaming of a better Wales and ends with the suggestion that his dream could become a reality.